Content Strategy for AI Visibility

Creating content for AI visibility requires a different approach than traditional SEO content. AI models favor clarity, authority, structure, and direct answers over keyword density and word count.

Write for Questions, Not Keywords

AI search starts with a question. Structure your content around the actual questions your audience asks:

• "What's the best [product category] for [use case]?"
• "Compare [your product] vs [competitor]"
• "How to solve [problem your product addresses]"

Create dedicated pages or blog posts that directly answer these queries with clear, authoritative information.

Structure for AI Extraction

AI models extract information better from well-structured content:

• Clear headings (H2, H3) that describe the content below them
• Bullet points and lists for features, comparisons, and steps
• Tables for comparisons and data
• Direct answers in the first paragraph of each section

Build Topical Authority

Don't write one article about your topic — build a content cluster. AI models recognize topical authority when a site has comprehensive coverage of related subjects. For example:

1. A pillar guide on your main topic
2. Supporting articles on subtopics
3. Comparison pages against alternatives
4. FAQ content addressing common questions
5. Case studies with real data

Include Your Brand Name Naturally

AI needs to associate your brand with the solutions you provide. Mention your brand name in context throughout your content — not as keyword stuffing, but as natural references to your product when discussing solutions.

Keep Content Fresh

Update your key pages regularly with current statistics, new features, and fresh insights. AI platforms with web access prioritize recent content.

Elynn's content recommendations identify exactly which content gaps to fill and which pages to update for maximum AI visibility. Start with a free check.